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THE FIX

What the Jeck?


What the Jeck?


Are you spending endless hours per day in front of screens-computers, laptops and mobile phones? If yes, you may be at risk of getting a jeck. In case you are not familiar, the jeck refers to the indeterminate fleshy area between the jawline and neck and is becoming a concern in the pursuit of beauty lately. Jecks are an undeniable beauty hurdle; as we age, we lose more elastic, fat and bone, and our jawline becomes less defined. 

A perk of WFH and Zoom meetings, more people are focusing on their appearance, inner wellness and self care. The latest appearance or you may say a beauty concern is the 'jeck', and aestheticians are reporting growing demand for treatments. But what are they, and should we be concerned?

Should We Be Concerned About The 'Jeck'?

In today's current climate, we are spending extended hours chin-down, stuck to various devices, with our faces constantly being beamed back at us. As a result, we're more concerned about physical details like never before; as Jenni Middleton, head of beauty at WGSN, points out: "dermatologists and aesthetic surgeons are reporting growing demand for jaw and neck treatments, targeting sagging jawlines and necks."

As the ethos at Beautifully Nourished is natural, always, today we explore preventative ways to avoid the neck, nourish and promote firm, supple skin in all areas of our body.

How to Naturally Treat and Prevent the Jeck 

There are specific ways of treating your jeck if you are concerned about it, and the options are discussed below.   

Hydrating Facial Maks

If you like us, call in on natural resources as the first line of defence, there are non invasive treatments such as hydrating sheet masks extending beyond the face to treat the neck. These masks aim to firm and lift double chins.

Never Forget the Décolletage

When participating in your morning and nightly skincare routine,  bring your Vitamin ACE Facial Serum and Moisturiser down past your jaw and neckline, massaging and nourishing the Jeck, down to your collar bone. See the technique below for lymph drainage techniques.

Self Massage

We love The Moments : FIRM UP DOUBLE CHIN | Face Yoga & Massage Ksenija Selivanova has a wonderful way of educating in the art of self massage. 

Facial Yoga

Facial yoga that has its roots deep down in traditional Chinese medicine and ancient Indian practices. Facial yoga is practising stretching and massaging facial muscles to tone and tighten them. There is no interim to this and no cost, but it may take 2-3 months to see results.

Gua Sha

Gua Sha refers to the use of massage tool over the skin in short strokes to promote circulation and stimulate regeneration.

We recommend using Jade and Rose Quartz stones - Jade to cool and balance and Rose Quartz to boost circulation around the neck and chest.

What Are The Benefits of Gua Sha?

  • Gua Sha has been found to improve circulation by up to 400%, helping to stimulate and encourage cell renewal and release any tension and stress in the facial muscles. 
  • Gua Sha encourages lymphatic drainage and inflammation reduction
  • Gua Sha is also renowned for its anti ageing properties, helping to boost collagen production through increased circulation, promoting a smoother and younger looking complexion.  

Remain Conscious and Look Up 

Remember to be mindful, when you realise you have been sat looking down at screens and keyboards all day, simply look up and keep your head held high.

Conclusively, there has been a growing demand for jaw and neck lifts. But I can foresee that eventually, people will fall for DIY alternatives, with consumers using products and devices that give salon-grade results. As people cannot visit salons or spas frequently, the at-home beauty industry is increasing, and this category will expand as a result.

Working from home is the new normal, and our dependence on screens is getting stronger; it feels like jecks might be here to stay for a while.

By Ayesha Gulzar, PharmD, Doctor of Pharmacy, Research and Medicine
Editor and Founder: Katherine Elyse Blake, BSC Nutrition, ANutr

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